Business. New projects. Creating and developing a new project requires attention and preciseness. There are no trifles in it. Any detail may turn into a drawback and a drawback may be fatal for the project. New trends appearing regularly are a peculiarity of my job. Something is dropped later, something turns into working schemes. Any project starts from creating a scheme. A scheme is a mind map. (I will not dwell on the convenience and techniques of using mind maps in this article, if you get interested, you can always find more information on the Internet.) A ready mind map is easily entered into LT with its tree-like structure of tasks. Then you only have to determine specific deadlines and assign responsible persons. Determine checkpoints. (A checkpoint is a point on a timeline corresponding to the time when the progress is checked in this or that project. The current progress of the project is checked, which makes it possible to track the dynamics and make amendments, if necessary.) After that you can use the obtained information to make a decision what to do next: - continue it; - stop it; - modify the direction of the project.

Development program implementation.

Any enterprise has a program of its strategic development. It includes searching for new partners, enlarging the assortment of products, finding new markets and so on and so forth. Of course, every enterprise has its trends and priorities. However, there is a certain sequence of actions that should be followed by particular people in order to implement this program. That is when an organizer comes in - it is LT in my case, of course. It helps to monitor the market and thus get up-to-date information about it. Not to miss meetings with clients and partners. Plan and monitor the implementation of plans.

Advertising. Advertising a company is a complicated and long process. It already starts when you just decide to create this or that structure. Choosing a name is the starting point. Quite a lot might be said about the name and how it affects business, but we are here for a different thing. It is enough just to understand that advertising starts at the very moment when the business emerges. Then the main advertising formula comes in: AIDA. Those who are in the advertising industry know what I'm saying :) and I recommend that the rest of you who are interested search for more information because I will not explain it better than professionals while the understanding of this formula may dramatically change your view on advertising. Advertising is a complex and multipronged project and this project is quite dynamic. If you delay anything in its implementation, it seriously affects the sales statistics (that is, profit). Organizing and planning an advertising campaign for a company is an eternal and constantly changing project, being one of the most key ones as well. The way LT is used in advertising is not basically different from the way it is used in implementing the development program.

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