Prospects are the lifeline of your MLM Network Marketing business.

But prospecting really sucks!

Sorry for the language, but it is the truth and it did get your attention.

When a person first starts their Network Marketing business they have two thoughts on their mind:

1. Who can I find to buy my product?

2. Who can I find to join my business?

That is what’s on all our minds when we first started our MLM business. Right from the start we go into attack mode: "Search and Recruit". Immediately everyone else goes into hiding, especially our friends and relatives. Eventually, usually sooner that later, you discover that this just doesn’t work.

This is when most Network Marketers just give up. But you don’t have to quit, there is a better way.

I teach my team that rather than trying to sell something to prospects they should show prospects how they can help them succeed with their goals. Show them how they can be successful with their own business. Prospects are more responsive to you when they feel that they are not being sold to. Teach them how you will help them succeed with their business goals and you will automatically be accomplishing your own goals.

Offer a Free Report

One way to help your prospects and at the same time collect their contact information is to offer a Free Report. This doesn’t have to be longer than a page or two. There are many sources of free information available on the Internet. Do a search for free information in your niche market. It can be anything from free newsletters, reports, even video training. Make a list of the top 8 – 12 free resources you found and organize it into an E-Report to give away to your prospects. Write an introduction, then the list of free resources with a one line explanation and then a closing remark with your contact information.

Giving away a free report is one of the fastest ways of building your list of prospects. Keeping in regular contact with your prospects will allow you to present your money making offers in future e-mails.