Find high PageRank Sites that allow Backlinks
This excellent tool from Seo Chat (http://www.seochat.com/seo-tools/pagerank-search/) allows you to perform a web search and sort the results by PageRank. You can look for websites relevant to your content from which you may be able to get backlinks. Good examples include forums and blogs. Always ensure that these sites do not use "nofollow" on their links.
What About Directories?
Web directories used to be incredibly helpful in building up the number of incoming links to a website. The usefulness of directories is decreasing over time and many people question whether there is any worth in pursuing directory submissions at all. The two notable exceptions to this are the Open Directory Project and Yahoo! Directory. The following list outlines the main problems with using directories. Ultimately, it is up to you to decide if it is a strategy worth pursuing.
Does it Check the Quality and Topic of Submissions?
Any free-for-all web directory that has not been penalised by Google is just one site review away from being so. These are nothing more than spam farms. The directory's editors should at least check the site to verify the given information and ensure the site is legitimate.
On a similar note, web directories should generally be targeted to a specific audience. Most general web directories that have no specific focus will not be of any use to you.
Can it Still Pass PageRank? While PageRank is far from being the answer to every SEO question, it is still a useful indication as to how "useful" Google thinks a page is. Bear in mind that the most up to date Page Rank is at least a few months old. Use the following strategy to determine if a site has been penalised in Google: - Search for the website's title in Google
- Search for a large block of text from the site's homepage
- Search for the actual domain in Google
If the site doesn't rank for one and two, but it does for number three, it has been penalised in Google and probably won't be able to pass PageRank. If it does not rank for any of these steps, the site has probably not been indexed by Google.
Any directory that has been penalised by Google has done something against Google's guidelines. Don't associate your website with any directory like this. Google is seriously cracking down on paid links. Any spammy web directory, particularly those that charge for links, are in the firing line as far as being penalised by Google.
Does a Link on this Directory Actually Mean Anything?
Don't submit to a directory just for a link. Make sure the link is worth your time. A link is not worth having if:- The specific category pages are not indexed,
- There are too many links on a single page - having too many links on a single page with dilute down the ranking influence that is passed, or
- The directory has very little traffic to send to your website
If you decide to use a web directory, this article entitled 50 Page Rank 3 Or Higher Free Website Directories is a good resource (http://awebmastersguide.blogspot.com/2008/05/50-page-rank-3-or-higher-free-website.html). Just remember to assess the quality of the directory first.
Areas to Avoid
Two of the main places that people try to spam for backlinks are Yahoo! Answers and Wikipedia. Both of these sites use "nofollow" in their links. There is often misunderstanding and false information given about this, but it is true for both sites. If the situation ever changes or you need to verify it for yourself, simply look at the source code on each website. The new service from Google, Knol, also uses a nofollow meta tag to prevent any links being followed.
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