The power of doing it this way is that you're not creating mini sites in isolation making it harder to get search engine recognition. This page now benefits because you can "deep" link back to this page from the blog, increasing it's search engine potential.

I'm biased towards blogs because I've experienced much better results with them and, I've worked with clients who have had real difficulty getting traffic to a website, build them a blog and they start getting traffic. It's no wonder even the top Internet Marketers are using blogs to promote their new products now a days ... that powerful, but beyond the scope of this article. Amongst online marketers, there definitely tends to be a blog camp and a website camp and for speed of getting online, the voice over the tannoy is definitely "get a blog." But why ?

First of all, I need to make this ultra clear … a blog IS a website. It's a "dynamic" website and today's blogs enable you to have pages to promote events, products and services and in fact, it can sometimes be difficult to tell some blogs and websites apart.

For those of you who may not know what a blog is, it’s short for web log, and is a frequently updated website consisting of blog posts, or entries (more often than not, dated entries) that are arranged in reverse chronological order. So when a reader comes to your blog, they see your most recent article or post first.

The advantage of a blog is that blogs allows you to post written text, audio and video and have it online within minutes, unlike traditional static websites which can take hours to update and cost you each time - unless you’re familiar with building or editing web sites.

Some months ago, I put up a new website for one of my new services. I was using a template (something I rarely do) and, it came with very clear step-by-step instructions. I hit some snags, which I eventually resolved, but the one thing that drove me crazy was sitting at my PC for hours writing content for the site since I couldn't upload it to the server without ensuring everything pre written.

For me, this is the one of the biggest advantages of having a blog … you get the site up, write your first post (I always recommend 5 to start with though) and you are ready to do business online and invite the search engines to come visit you.

This brings me to another Big plus of having a blog …

Optimizing Your Site For The Search Engines is Much Easier With a Blog.

I don't care what you've been told. If you know nothing about search engine optimization, it takes longer for the search engine spiders to visit your blog to index it and, you have to be a little more knowledgeable about SEO.

Conversely, each time you publish a blog post, you do what is called "pinging" the update services. In other words, you automatically notify the search engines (sometimes indirectly) that there is new content on your site so "come and take a look!" This gives the search engines occasion to come and visit your site to index it.

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