Most new online business owners think that Internet marketing is their magic pill to making more money.

I have news for you...It's not magic. It's a process.

But once you WORK that process, it CAN work like magic!

Here's the Internet Sales Cycle Broken Down into 5 Simple Parts

1. Collect Leads

The absolute best way is to get leads online is to write unique, original articles that position you as the expert in your specific niche. And, it's not that hard. All you have to write is a simple 500-word "how-to" or "top tips" article that will solve your prospect's pain. Wonder what a "how-to article" is? You're reading one!

Then, you want to submit your articles to the top websites, ezines and article directories that your targeted audience is reading. This way, you will be able to drive more website traffic and build your list.

2. Get Them into Your Sales Funnel – And Build Your List

Once you've written your article, you need a way to get prospects into your "sales funnel." The best way to make this easy is to offer a special report, e-Book, e-course, checklist, audio, video or anything else your heart desires. You will not charge for the product. Your goal is to get names now, and make sales later. You will put this information at the end of your article in what we call the bio box.

In the bio box, you can promote your:

- Website
- Products
- Services
- Specific "call-to-action" that leads them to the special product you offer

For an example just read my bio box at the end of this article.

Most people make the mistake of trying to sell high-priced products and services in the bio box. Getting visitors on your list should be your number one objective! Why? Up to 99% of your first-time visitors will not buy from you. They'll take a quick look and then they'll click away. If you did not capture their names and email addresses, you will have lost them forever.

3. Follow Up

Marketing studies have always shown that your prospects need to be exposed to your message at least 7 times before they'll take any action! That's why you need to build and maintain relationships with your list.

This is where ezines, e-course and autoresponders work like a charm. They will follow up for you automatically. In fact, with the marketing and shopping cart system My Easy Online Store, you can schedule email messages up to two years away! It's like putting your marketing on autopilot, so you can just set it and forget it!

4. Close the Sale

Your ezine, e-courses, special reports and autoresponder messages should drive readers to what you have to offer. However, don't forget to provide useful content and information. That's why they gave you their names and emails and that's why they'll stay on your list.

Here are two reasons why you shouldn't make the mistake of trying to sell from the actual email:

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