Business is Business and an Internet business is just an intangible website instead of a bricks and mortar location. The behind the scenes may be similar; namely an office or work area that creates the Internet Cyber World.

Sometimes making the wrong moves can accelerate the learning curve. For example when you fall off your bicycle in your first few attempts to ride without the training wheels, you may get a skinned knee, but in business you may bruise your self-esteem when you make the wrong decision.

Here are 5 Traits that you should shed to better help you succeed at building a successful online business and website.

• Cute and Clever, I’ll group these together, because they are often mentioned and discussed as one entity. You can have a cute and clever website, but get an opinion on the cuteness and cleverness. If your website is a bit too cutesy, you may be turning off a large portion of your audience. If you are too clever it may raise suspicion about your credibility and sincerity. Too many inside double meaning words can be a turn-off.

• Attention; if you need attention go into politics not business. If you’re building a website you should keep the focus on the product or service that you offer. If you are building a brand, "Brand You" than keep it professional and do not use it as a platform to massage your ego. You can display humor, or highlight a quirk about yourself, but when you get too cutesy and clever, you take away rather than add to your image and ultimately your bottom-line suffers. All bets are off if you’re in the comedy or clown business.

• Mr. Perfect is something to work toward, but not an excuse not to proceed. In journalism class I was taught to get the facts down and then work on building them up to a great story. When you’re building your website, its o.k. not to be perfect with every little detail, just don’t abandon your discipline. Go back to the site and tweak it as much as you can. The phrases, colors, options, and styles can all be experimented with and should be. Too many people put a website up and never make any changes to it; they act as if the task is finished and move on to something else. Your website is never finished and if you think it is, you’re wrong.

• Delegate; when you don’t delegate, because you think that you can do it all, you’ll burn yourself out very quickly. The tasks that you just feel an anxiety about performing should be delegated to someone who enjoys doing them. Yes, it will cost a little money, but if you’re in the Internet world for the long-haul, the money you invest by farming out some of the work will be well worth your health, attitude, and productivity. All great leaders delegate and the leaders who delegate intelligently remain great leaders. Leadership is still a position that is determined by decision and results.

• Penny pinching. Some things just cost money and if you are starting an online business I agree that you have to watch your expenditures, especially in the frills area, but some things cost money and you have to pay for them. I’m not big on discount brain surgery and neither should you be. You don’t necessarily have to get the item or service with the most bells and whistles, but choose the one that will get the job done, over-deliver on what they promise, and free you up to direct your energy into the parts of the business that keep you excited and energetic.

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