Now, from this, it's clear that the solution is to innovate, innovate and innovate in order to stay at the top rung of the ladder. However, innovation is not necessarily linked to producing the next high tech gadget. "The killer apps of tomorrow will not be hardware or software, but social practices." "To make a real difference, ultimately, technologies must transcend gadgetry and become part of social fabric" (Business Week, Aug 18-25, 2003). With this quote in mind, today’s social entrepreneurial initiatives underwrite the very essence of weaving the benefit of technology into the social fabric of society or targeted groups of society.

The bottom line: you win by either originating social entrepreneurial initiatives or contributing professionally (part time, spare time, etc) to initiatives put forth by other entrepreneurs. Some initiatives are large scale or global in scope and some are local. It’s very easy to do a Google search under the search term social entrepreneurship or social innovation to research both global and local initiatives.

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