Start by thinking about what service you can provide to the community, both local and/or on-line communities, independent of your product or service. By doing so, you meet new people, build relationships and establish a more positive or "opt-in" setting in which to present your product, service or the merits of your distributorship. Better yet, there is power in numbers. So, what if you and 20 or 30 others in your network marketing organization form a team, go in the community and perform a community service. The economic, word of mouth and good will impact will be multiplied 100 fold to the point where others will want to join your organization just to be apart of the team and the associated social benefits.

Consider the following example. As you and your network marketing team members go about marketing, promoting and recruiting the traditional way, you and your team members decide to invest, say 30%, of your commission income into a business development fund. Then you promote the new fund in local and on-line communities as a new business finance solution for start-ups and aspiring entrepreneurs. The promotion may emphasize the fact that this new solution will be void of the traditional stumbling blocks put forth by traditional banks and financial institutions. In other words, starts-ups will not have to endure credit checks, they will not need collateral, they will not need a 2 year business history or any other stumbling blocks normally posted by traditional institutions. Of course, you and your team must have your legal bases covered, but this business model is very realistic and it can propel your network marketing organization into the stratosphere.

Digging a little deeper, first you have to promote it to the community as a multistage project which evolves several stages. Stage I may be simply promoting it to aspiring entrepreneurs and start-ups and offering them an opportunity to join your free newsletter. The newsletter will primarily offer project status and development updates. As you promote and expand the newsletter, many of the aspiring entrepreneurs will want to play an active role in the project by joining your network marketing organization. Many others may decide to become your retail customers ….especially since they understand that you and your network marketing team is committed to growing the fund by re-investing a percentage of your commission income into the fund. In response to this, you and your network marketing team members may consider expanding your product or service options to cover a wide range of choices for your newsletter subscribers who want to support your project. As a consequence, your income and the income of your team members will skyrocket.

As the fund grows and people realize that you and your network marketing team members are serious, then you and your team members can strategically move the project to Stage II. A stage II scenario may involve bringing well respected community and business leaders (i.e. chamber of commerce members, SBA leaders, etc) into the project for management advice and as "icons of creditability" to the project. These individuals are often well connected in communities and will be an extremely valuable referral source …both to attract other aspiring entrepreneurs who may want to benefit from the fund as well as other individuals who may want to join your network marketing team and take a active role in the project.

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