Maintaining active members to your site calls for a personal acquaintance with them. Add your personality by interacting with the members through a newsletter, forum or video. This will add to the preservation of your membership site and will personalize it to both you and the members. The secret here is to provide a focused, personality-driven and emotional contact creating a bond that validates your role as expert and mentor.

"Make an offer they can't refuse."

When it comes to membership sites you must deliver more upfront to entice them to buy. Not only do you offer a guarantee of your product but add bonuses that they will receive for free just for joining up. An alternative is to offer $1200 added bonus items for a $1 sign up fee. Offer a trial period for that $1 before the monthly payment fee begins. I've seen many allowing anywhere from 1 week to 1 month using this type of offer. Not only are you attempting to attract them as members but you must think of back-end offers. As the members become more acquainted with you, receive real good content and experience results they are more willing to purchase bigger items. In other words, you don't sell them a $1997 program without the free item, then the $47 item to the $97, etc. There are chronological steps that must be taken to earn their trust and loyalty.

These are some basic, structured steps that you can and should take to make your membership site successful. One point that you should keep in mind, your most difficult task and most costly one is getting someone to become a customer the first time. However, as soon as they experience what you have promised them they will become better buyers than customers. You will have a under attack list to promote to and they will buy again and again and again. Your membership site will become a continuous stream of income for you. However, always provide the solution to their needs and over deliver in the content of your offer.

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