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Color and Graphic Design
Home :: Business :: Marketing & Advertising
By: Christopher Noble Email Article
Word Count: 1823 Digg it | Del.icio.us it | Google it | StumbleUpon it

  

How the color green effects us physically and mentally:

  • Soothing
  • Relaxing mentally as well as physically
  • Helps alleviate depression, nervousness and anxiety
  • Offers a sense of renewal, self-control and harmony
Keywords: Great intelligence, nature, bad spirits, spring, fertility, youth, environment, wealth, money (US), good luck, vigor, generosity, go, grass, aggression, inexperience, envy, misfortune, coldness, jealousy, disgrace (China), illness, greed, corruption (North Africa), life eternal, air, earth (classical element), sincerity, hope, Cancer (bright green, star sign), renewal, natural abundance, growth, health, August, balance, harmony, stability, calming, creative intelligence, Islam, the ordinary. During the Middle Ages, both green and yellow were used to symbolize the devil. Green is believed to be the luckiest of colors in some western countries including, Britain, Ireland, and the U.S.

Meaning of the Color Yellow

Yellow shines with optimism, enlightenment, and happiness. Shades of golden yellow carry the promise of a positive future. Yellow will advance from surrounding colors and instill optimism and energy as well as spark creative thoughts.

How the color yellow effects us mentally and physically:
  • Mentally stimulating
  • Stimulates the nervous system
  • Activates memory
  • Encourages communication
Keywords: Sunlight, joy, happiness, earth, optimism, intelligence, idealism, wealth (gold), summer, hope, air, liberalism, cowardice, illness (quarantine), hazards, dishonesty, avarice, weakness, greed, femininity, gladness, sociability, summer, friendship, Gemini, Taurus, Leo (golden yellow, star signs), April, September, deceit, hazard signs, death (Middle Ages), mourning (Egypt), courage (Japan), God (gold). Yellow ribbons were worn during times of warfare as a sign of hope as women waited for their men to return. During the Middle Ages, both green and yellow were used to symbolize the devil.

Meaning of the Color Orange

Orange, a close relative of red, sparks more controversy than any other hue. There is usually strong positive or negative association to orange and true orange generally elicits a stronger "love it" or "hate it" response than other colors. Fun and flamboyant orange radiates warmth and energy. Interestingly, some of the tones of orange such as terracotta, peach or rust have very broad appeal.

How the color orange effects us mentally and physically:
  • Stimulates activity
  • Stimulates appetite
  • Encourages socialization
Keywords: Hinduism, Buddhism, happiness energy, balance, heat, fire, enthusiasm, flamboyance, playfulness, aggression, arrogance, gaudiness, overemotion, warning, danger, autumn, desire, Sagittarius (star sign), September. Orange has less intensity or aggression than red and is calmed by the cheerfulness of yellow. Orange is the Royal family of the Netherlands. As such in the Netherlands Orange symbolises royalty and as William of Orange was a Calvinist orange symbolises protestantism particularly in Ireland (Orange Irish).

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