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Color and Graphic Design
Home :: Business :: Marketing & Advertising
By: Christopher Noble Email Article
Word Count: 1823 Digg it | Del.icio.us it | Google it | StumbleUpon it

  

Meaning of the Color White

White projects purity, cleanliness, and neutrality. Doctors don white coats, brides traditionally were white gowns and a white picket fence surrounds a safe and happy home.

How the color white effects us mentally and physically:

  • aids mental clarity
  • encourages us to clear clutter or obstacles
  • evokes purification of thoughts or actions
  • enables fresh beginnings
Keywords: Light, Reverence, purity, snow, peace, innocence, cleanliness, simplicity, security, humility, sterility, winter, coldness, criticism, surrender, cowardice, fearfulness, unimaginative, air, fire, death (Eastern cultures), hope, Aries, Pisces (star signs), bland, empty and unfriendly (interior), January, celebration.

Meaning of the Color Gray

Gray is timeless, practical, and solid. A longstanding favorite suit color, gray can mix well with any color. Although well like and often worn, people rarely name gray as a favorite color possibly because Gray also is associated with loss or depression.

How the color gray effects us physically and mentally:
  • unsettling
  • expectant
Keywords: Elegance, humility, respect, reverence, stability, subtlety, wisdom, anachronism, boredom, decay, decrepitude, dullness, dust, entanglement, pollution, urban sprawl, strong emotions, balance, neutrality, mourning, formality, March.

Meaning of the Color Black

Black is authoritative and powerful; because black can evoke strong emotions too much can be overwhelming. A classic color for clothing possibly because it makes the wearer appear thinner and more sophisticated.

How the color black effects us physically and mentally:
  • feeling inconspicious
  • a restful emptiness
  • mysterious evoking a sense of potential and possibility
Keywords: Absence, modernity, power, sophistication, formality, elegance, wealth, mystery, style, evil, death (Western cultures), fear, anonymity, anger, sadness, remorse, mourning, unhappiness, sex, seriousness, conventionality, rebellion, unity, sorrow, life, rebirth (ancient Egypt), slimming quality (fashion) January.

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