Discover which colors can boost your Internet marketing results… What psychological effects are your website colors having on your potential customers? Are your colors making them beg to buy from you or are they chasing those buyers away?

Take advantage of the secret selling power of color…

Color is an important consideration of selling. Meanings are attached to colors in the same way meanings are attached to words.

When creating a website, there many aspects we need to concern ourselves with… Such as are we offering the right products at the right price, does our copy sell, how are we going to promote our website. But, do we ever really consider the colors we are using? Have we ever considered what our color selections are doing to our customers, our image and our sales?

How does your website measure up? Background colors, the color of your header, the color of your text, headlines and sub-headlines and elements can all have a psychological impact on your website visitors.

To sell, you have to be exciting….

In my 37 years of marketing, I’ve learned to do everything I could do to avoid boring my audience. You have to create excitement, get attention, show you are human, show that you really care about that potential customer. You have to set the mood and reach out to them.

OK Gil, let’s take a look at the colors on your website…

Go ahead; take a look at one of my websites listed at the end of this article.

I personally like reds on a website, something that gets attention and stands out and makes your products stand out.

Someone once told me that I shouldn’t use red, it makes people mad. (Guess he thought we were like bulls with the red cape waved in front of them) I don’t buy it, but even if it is true, we need to wake people up. They aren’t going to buy from us if they are sleeping!

Here come the colors…

Now let’s take a look at the colors and see what they do to people.

Here is a list of some of the common colors and what type of psychological emotion they invoke in people:

BABY BLUE is a color which implies weakness.

BLACK sophistication, elegant, seductive, mystery. It is associated with seriousness, darkness, mystery, secrecy.

BLUE is the color the majority of the world population calls its favorite color. It represents to "Trust". It is associated with trustworthiness, success, seriousness, calmness, power, professionalism. (IBM)

BROWN is associated with earth, nature, tribal, primitive, simplicity.

GOLD is the color of wealth. Associated with prestige, expensive.

GREEN nature, fresh, cool, growth, abundance. It is the color of nature. It is associated with money, animals, health, healing, life, harmony.

GREY is associated with neutrality, indifference, reserved.

ORANGE is a color which implies cheerful "levity". (Orange is one of Americans’ least favorite colors.) It is associated with comfort, creativity, celebration, fun, youth, affordability.

Page 1 of 2 :: First | Last :: Prev | 1 2 | Next