Gone is the traditional method whereby once his leads have signed up to you they are ours, to direct wherever you like. With your site, your JV partner can choose what to do with them after they have joined your list.
It might be to his own product, or an affiliate link somewhere else - or he may choose to use his affiliate link for your product (in keeping with the normal method). The point is, your JV partner has more say about who benefits from his promotion and how. And that kind of power makes all the difference when it comes to getting others to promote for you, and build your list.
This is one of many characteristics of a Viral System that make it well worth a good look if you want to start building JV relationships. Viral marketing is the key to getting people to work for you. http://www.autoresponder-money.com It is like having your very own army of affiliates building your list for you. Unless what your doing has some sort of viral component to it you will expend huge amounts of energy, and probably cash trying to make it work.
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