Google AdWords has become the equivalent of online marketing 101. It is such a ubiquitous program that no internet marketer can afford not to play in that arena. Unfortunately, the more popular and powerful AdWords becomes, the dramatically higher the cost-per-click rates rise. Even the seemingly well-versed advertiser can end up paying $5, $10 or more for the best keywords in his or her niche.

Luckily, there are many wonderful seminars, white papers and online classes to help those starting out learn the basics. However, it is extremely hard to get y our hands on the latest techniques and tools you need to manage your campaigns without going broke in the process. This is especially true for those in mature, highly competitive categories where cost-per-click can exceed $30.

In sum, as in the offline world, you need to practice "guerilla marketing" to have a chance against the bigger, more established online companies. That simply means out-thinking your competition and employing creative techniques that are as cutting-edge as can be.

Google AdWords Tactics for Advanced Players, a downloadable seminar, was designed to help you level the playing field. A panel of well-respected, world-recognized experts have been pulled together to share fresh, insider tactics and techniques that can catapult your business by exponentially increasing qualified prospect traffic to your website. The seminar is purported to focus on the kind of insider information that has only been available through expensive, private coaching.

One of the program’s key attributes is its focus on the latest and most unconventional tricks of the trade. Unlike those who run competitive seminars and provide other downloadable sources of information, the creators of this program understand how imperative up-to-date information is in the ever-evolving world of Internet marketing.

One of the key participants is Perry Marshall, known to many as the "Google AdWords King." He has tweaked and perfected thousands of Google ads for a wide range of clients and has developed a unique system based on tested methods. Among the things he shares in this seminar are a smart bootstrapping technique that can reduce your AdSense costs by as much as 85% and a sneaky way to learn all about your competitors’ click through rates. Marshall also explains his simple formula for taking the guesswork out of copywriting.

The seminar also includes advice from Don Crowther, a highly successful Google AdWords marketer, who usually operates below the proverbial radar. In addition to sharing his own tools for mastering the process – including a counter-intuitive, simple way to increase profits by up to 50% -- Crowther teaches you some fundamentals, like how to fix disabled keywords in mere minutes.