Have your phones stopped ringing yet? The economy is lagging and dragging. We've felt the effects in the United States. Now we're seeing global implications.

So, how do you tackle economic uncertainty?

Cut advertising, travel, training, marketing, and discretionary expense line items? Cut purchasing? Ouch!

The pipeline starts to dry up and the anxiety level goes through the roof. Many people think that since there's nothing they can do, they should just do nothing. But "nothing" is futile thinking.

What If You Could Reach Your Market Without Incurring Any Hard Costs?

The only budget you need to worry about is your simply your time… your time to ask for referrals!

You know about referrals. When a qualified prospect is referred to us, we get a new client typically between 70 and 90 percent of the time. Additionally, we are pre-sold. Our selling time decreases. Credibility increases. And, we ace out the competition.

There is no other business-development process that can claim these results. Results are the only thing that matters. And, now you will be able to achieve results simply by implementing the following 8 "Killer" strategies.

8 "Killer Steps" to Attracting New Business in a Lagging Economy

1. Broaden Your Perspective
What business are you in? Redefine and reinvent yourself. Determine how you can create a leap in demand for your products and services. Build new alliances and consider alternate distribution channels. Don't go solo. It's important to assemble a group of advisors and get their input and creative ideas. Include people who have differing points of view from you. Not easy, but critical.

2. Be Nimble and Innovative
You'll never have all the facts. Make quick decisions. Be fearless and make tough choices. Create new uses for your products. Why not a new business model?

3. Dazzle Your Current Customers
Your current customers need care and feeding. Don't ignore them at the expense of new business, because they are your best source for new business.

4. Prioritize Wisely
The most important activity for any salesperson is to do what's "closest to cash" the first thing every single day—whether it's following up with a prospect, writing a proposal, or closing a deal.

5. Become an Expert
Companies hire experts because they can't afford to make mistakes. Position your company as the expert with a specific product or in a specific market niche. Become an expert and people will be more likely to refer you.

6. Stay Connected
If you want to get more referrals you have to network like crazy. Attend a minimum of one event a week. You never know who you will meet and what you will learn. Never let your network go down. Networking is an essential referral marketing activity. So go make connections and build your business.

Talk to people and find out how you can help them. How is their business doing? Are they impacted by the lagging economy? How? Don't email, call. You make connections by talking to people and by spending the time to have a robust conversation.

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