Now I know some will be saying “with the state of flux of the engines, you can’t plan a 2 year SEO campaign.” But I have to tell you that you can. I’ve done it. I have clients that we started doing targeted, relevant link building two years ago. Do you know what happened with them and Jagger? They improved.

I’ll agree that most of my campaigns are shorter – 6 months to a year – but I also like to shoot for the moon – plan what will be the next big tactic to employ. In fact, I’m going through such a process right now with some clients. Telling them what they need to plan for in the next 2 years and you know what? Based on what I’ve seen in the previous few years, I don’t think I’m that far off.

And it’s all because I can not only tell you what to do, I can show you. How many SEO consultants can say that?

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