There are several methods to get visitors to your website. Tracking your results properly will allow you to distinguish between good and bad website traffic. You need to get the best return for all of your advertising efforts, no matter which methods you are using.
One thing I found helpful to understand what good website traffic is, is to install the Google Analytics code on all of my web pages. This provides a tremendous amount of information about the visitors that are coming to your site.
For example, you know where a visitor comes to your site from, how long they spend on your site, how many pages they visit, and much, much, more.
This is extremely valuable for the following reasons.
You'll see ads all over the Internet where you can buy 10,000 visitors for $30. Most of these are not worth the $30 you spend for them and I'll tell you why.
If you have Google analytics on your pages you will see that the average time that these type of visitors spend on your site is less than five seconds. Now that may not be true for every company like this, but you can do your own survey and see if this is even remotely resembling quality traffic or not.
On the flip side of that, traffic that comes from the search engines will spend anywhere from a minute to two minutes on your site if you've got a decent page for them to look at. The reason for this is you're getting targeted traffic from the search engines and you're getting non-targeted traffic from buying thousands of visitors.
You can see the same results in various other forms of traffic too. For example, traffic that comes in from a good article will typically spend several minutes on your site and visit several pages. In that case, it is worth writing a good article and getting it onto some of the top article directories.
Other methods of advertising that do produce quality traffic include forum marketing, and social bookmarking a blog post. I know I can say this for a fact because I've seen firsthand the results for this traffic.
You must determine what is good website traffic for you. The quantity of traffic is not nearly as important as the quality. Ultimately you are looking for positive responses from your visitors and a quality visitor will give you more of those.
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