Every time a customer or contact sees a piece of paper from your office, they should immediately recognize that it came from your office. That is what image is all about -- creating an impression and then making certain that every time your company is seen, it fits that message. That means that all of your stationery, from business cards to monthly invoices, carries common design elements. Business stationery includes:
- Business and correspondence cards
- Both standard company and personalized executive letterhead
- Thank-you notes with the company logo
- Memo pads and internal routing slips
- Envelopes in various sizes
- Postcards and promotional mailers
- Anything your customers see -- invoices, receipts, shipping labels, etc.
Leverage your Supplier
One of the best ways to ensure that your business image is consistent across your entire suite of office and business stationery is to order it all from the same source. When you source all of your custom business stationery from one supplier, you can be certain of the quality and the consistency of all your stationery products. Make sure your supplier has control of their product quality -- some sellers are really 3rd-party outsourcers who use a different manufacturer or supplier for each job, based on low price. These businesses usually produce spotty quality and inconsistent service at best. Even if they may look like they're saving you a few bucks, it will cost you more in the end. You need someone who is reliable all the time, but perhaps more importantly, able to come through on short notice for the occasional office emergency when somebody forgot to order more envelopes. Some suppliers even offer an online inventory management system that will send you reorder reminders based on your past order history.
Leverage every resource available to your business to build your professional image with personalized business stationery. Personalized stationery is probably the number one thing you can do to present a professional and competent business image to your customers and the public.
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