Warms (the redheads)
The warms look great in red but must be careful to use the right tone. True red, orange-red, tomato and rust will bring out their vivid hair and show it off. They look fabulous in warm reds but must steer clear of blue-reds such as raspberry as these will clash with their own colouring.
Cools (silvery grey or ash-toned hair)
Opposite to the warms, this colouring type needs to stick to the blue-reds and raspberry shades to balance their silver/steel hair and cool skin-tone. Orange-reds will make them look jaundiced!
Clears (dark hair, fair skin, bright eyes)
Bright true red, scarlet and ruby will bring out the clears' striking colouring. They must avoid muted claret shades as these will make them look drained.
Softs (light to mid-brown hair, little contrast between hair, skin and eyes)
Unlike the clears this group have little contrast in their own colouring and look best in muted shades so soft clarets or light geranium (which isn't too intense) work well. The dramatic softs can go brighter but need to find out if their undertone is warm or cool to find the right shade.
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