Both an individual and a business work in the same way and are motivated by the same things. You may see businesses as illusive, inanimate entities but we all know that businesses are made up of individuals and if those individuals are not performing at their best the business most certainly will be affected negatively. So I see businesses as a living breathing group of unique individuals rather than a machine that is beyond our grasp. As businesses are an accumulation of individuals, we can consider the desires of businesses the same as when we just speak of individuals alone. Do you want your business’s performance to be one of excellence and great abundance, do you want fast sustainable improvement or do you want mediocre, slow improvement? Do you want your own life experience to be one of excellence and great abundance, do you want fast sustainable improvement or do you want mediocre, slow improvement? I know, dumb question, but most people and businesses are choosing the latter. They are choosing strategies that will only bring them slow and unimpressive improvement at best. Business success levels prove this without much investigation. There are more so-so businesses than there are highly successful businesses. Why, because we have been following the wrong path to advanced, acute, top of the pile success for too long.

Everyone is looking for that little extra that will propel them ahead of their competition. Individuals and businesses alike want to be the best. They want to out shine everyone in their field. Why? Well it’s all for the same reason really it’s just that we don’t recognize it. It’s not because you get more money, it not that the shareholders will be happy, its not to be able to move into the big corner office, its not to be able to buy the big car, house or trip overseas. No I can say with absolute strong belief and conviction that none of these reasons is why any of us want to enjoy business success or personal success. The key is…… you want to feel good.

It’s the feeling the promotion gives you, it’s the feeling being number one gives you, it’s the feeling that you get stepping into your new favorite car for the first time gives you, it’s the feeling of sitting in first class on your way to your dream holiday gives you. Businesses are no different because it is the feeling experienced by the individuals that make up the entity called "the business" that determine its direction and evolution. Individual human beings drive the business so we need to look at what drives the drivers. It is not the actual achievement itself it is the feeling it gives you that drives you to want to be the best in what you do.

I want you to stop reading now and consider what I have said. Imagine you have achieved your greatest desire. Imagine sitting behind the wheel of that car for the first time, imagine the day you walk into the office and some tells you just got the biggest contract of your career. Imagine the feeling that comes over you when you have what you really want right in the palm of your hand. Name it, feel it. Is it joy, excitement, relief, contentment, elation, do you want to tell the world, or the one you love, or are you happy to sit with it and savor it all through your body? Being able to feel what it is like when you achieve your goal will fast track that goal toward you.

Page 1 of 2 :: First | Last :: Prev | 1 2 | Next