There was apparently some talk at SES Chicago on getting a site indexed in regular results a lot quicker. This involved the use of an existing established similar domain (either one you own or one you bought) and use it to help you get a site out of the “sandbox.” The full forum post can be found here.

The technique is in the gray-to-black range. I wanted to mention that first, however if your site has been boxed for a while, this may be an alternative for you. It also requires some coding, and assumes your site is built in PHP although I would also guess there is similar ASP code out there.

First lets look at how this works: You have an established related domain and a new domain which is ‘boxed. By establishing a subdomain on the established site and mirroring the content of the new domain there you will get the new subdomain indexed more quickly because it would inherit some of the trust of the main domain.

Once it has established itself you would use some form of redirect (likely a 301) to redirect crawlers to the new domain. The new domain then inherits whatever the subdomain gained in terms of link popularity transferred from the established, trusted domain.

Sounds simple, but there are a few things you need to do.

First, obviously, is to find an established domain. If you need to buy an expired but still relevant site (and it’s in your budget) the author recommends you do so. You would also not change the registrar information, according to the author (this would be considered in that dark gray range).

You don’t want to change the registrar information because there is a chance that Google will notice the change in ownership and any trust the domain you just bought has previously earned would likely be lost.

So lets say you just bought a related domain that’s been around for a couple years and has a PageRank 5. by leaving the site intact and not changing the registrar information you are essentially ensuring the site maintains its existing stature in the engines.

Then you will create a subdomain on the site. Here you will place a mirrored copy of all your content navigation, etc. from your new site. Since the new site hasn’t been added to the index yet there will not be a duplicate content penalty.

You will also use some PHP coding to change the page header information to fool the webserver into thinking the page was created earlier than it was (the suggested PHP code is found in the forum post linked above). By telling the webserver the pages are old, you are informing the crawler that the pages are old as well.

This is because the crawler requests this information from the webserver at the time of indexing.

Because you’ve established a completely new section within an established domain the new section will get indexed sooner than the new domain.

It will inherit link popularity and trust from the parent domain allowing it to establish itself more quickly than the new site.

Page 1 of 2 :: First | Last :: Prev | 1 2 | Next