If you do the dodgy, what sort of example are you setting to your people? If they see you doing something wrong and your benefiting from it, they will do it, and before we all know it, the industry is in disrepute and no one wants a part of it! Be truthful and don’t lie to someone when they ask you a question. If you don’t know, tell them you’ll find the answer and get back to them.

Make sure you show your personality. Don’t reply to an email with a one word answer. Get to know your people and interact, create a relationship! Without this you are simply a name on a screen. Once you start to build friendships you will be amazed to notice your profits growing!

8.The leader strives for success!

Don’t do anything by halves. If your not going to do it properly, don’t do it at all. If people see bad work they will pay no attention. You will waste your time and money unless you use all the tools you have to make the best possible product. NEVER give up! The second you put down tools and walk away, all your hard work is lost! The industry is a hard egg to crack, but once you crack it, it’s the best darn egg you’ll ever eat!

9.The leader strives for personal growth!

If you think you are perfect I suggest you go challenge god to a duel. Everyone can better themselves! There are so many resources on self improvement on the internet its not funny! Use all of these to your advantage. As you grow as a person, your business will follow suit. The way you react to situations, the way you converse with people, the way you look at something and the way you see yourself are all things you can improve to give yourself the "edge" in the industry!

10.The leader is the definition of persistence and determination!

When time get tough…and they will, it is the leader who pushes forward! The leader does not take "NO" for an answer. The leader is constantly moving forward and giving no ground to the enemy! Who is the enemy? FAILURE! Let failure retreat. The leader is determined to be successful and will not fail! Look at yourself in the mirror and ask "am I a leader"?

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