This year, the fashion gurus at ghd have decreed that instead of a Bing Crosby-style White Christmas, this festive season it is all going to be about the funky purple ghd with on-trend paisley pattern design.

We are being serious - ghd have launched a purple ghd with an seriously fashionable paisley pattern design. The ghd styler finish is the same high gloss that has been so successfully used on the pink ghd, the white ghd pure and the black ghd dark.

Those who have seen them, consider the purple ghd to be probably the most sophisticated and fashionable ghd yet. Choosing to launch a purple ghd with paisley patter demonstrates just how bold ghd are willing to be in ensuring that their brand continues to be top of the hair straightener tree!

As the official 2008 ghd Christmas gift set, the purple ghds come with:

• Purple ghd 2000W travel hair dryer

• Purple ghd sectioning clips

• Purple ghd travel bag with multiple compartments.

Including the purple ghd travel bag and adding highly relevant hair styling accessories (the purple ghd hair dryer and purple ghd sectioning clips) to the gift set means that this year’s Christmas ghd offering is certain to be extremely popular.

Indeed a poll that is running on the Compare GHD website currently shows a whopping 87.5% of visitors love the new purple ghd.

The purple ghd travel bag is similar to the very popular black ghd Christmas travel bag which was sold in 2005.. This proved to be one of the most popular ghd gift sets ever, and some retailers at the time reported that it was outselling the pink ghd (during the period when the two overlapped).

Accordingly, it is really good news to see the ghd travel bag back and looking better than ever.

The purple ghd paisley pattern is also used on to the ghd travel bag to give a very stylish appearance and ensure that the purple ghd travel bag is a unique piece compared to the rest of the hair straightener bags that are on the market.

The purple ghd travel hair dryer is also an inspired inclusion in this year’s ghd Christmas gift set.