Pad Print
This is a technique commonly used for printing onto awkward or rounded shapes. It involves a ‘pad’ that when pressed against the surface being printed naturally wraps itself over it leaving a printed image behind.

Pantones
When arranging for your artwork to be printed onto a promotional gift like a pen, coffee mug or keyring, you will be asked what colour you want it printed in. These colours are often referred to as ‘pantones’, or sometimes ‘PMS’. These are established systems giving each specific colour an identity, referred to by a unique number, this is your pantone reference number. This ensures that your chosen colour, lets say ‘red’, will be exactly the same tone or shade of red, wherever and whenever you have it printed.

Pre-Production Sample
If you are really nervous that the job will look just right, you can always request ONE of the items you are having printed to go through the production process all on its own! It’s not common top do this, and is disruptive to the production line, so there is usually a hefty charge to have this done. The one-off item that you then receive, fully personalised, is called a ‘pre-production sample’.

Print Area
You may look at a pen, or a coffee mug, and think you can have your logo or artwork printed anywhere you like. The simple answer is you rarely can. There will be pre-determined areas where you can print, which are known as the print areas.

Proof
A very important part of the process when purchasing a promotional product. You have supplied the artwork. You have even seen a visual of how everyone thinks the pen will look with your logo on it, and the production team are ready to start work on your project. It’s now that you will be given a ‘pre-production proof’ or ‘proof’ of your artwork thats about to be used. This is usually done by email and a pdf attachment that you will need to print out and read VERY carefully. This is your last chance to make sure that there are no spelling mistakes, that your telephone number or web address are correct, and that the colour thats about to be printed is the right one. You will always be asked to sign your approval on this form, and only then, will production commence.

Sample
These are examples of the item you are considering. They will be a current production example, but not necessarily in the colour you are considering purchasing, and they may even be ‘plain stock’, that is, they may not have any branding on them at all. They give you an opportunity to touch and feel, and perhaps even use the article you are considering personalising.

Screen-Charge
See ‘Origination’ above. It’s important to remember that screen charges will often be charged ‘per colour’ you want printed. So, if you are having a pen printed with your logo on it, and your logo has three colours, its likely you will be charged for three screens (one per colour used).

Screen Print
A sophisticated method of printing that places a material (silk screening is most popular) onto the item being printed, and then allows the inks to be squeezed through the material, leaving the image of your artwork behind.

Sign-Off
See ‘Proof’ above

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