Getting in on the benefit potential is a different story. One difficulty in riding someone else’s viral rocket is just that; that the rocket is someone else’s. What that means is that, even if the organization that launches the virus allows you into the craze (and it will because that’s what makes it viral), this does not necessarily mean they will let you in on the potential. Understandably, they seem to want to hoard that entirely for themselves.

Again, the viral application will allow you some avenue of usage, but normally it is just enough to keep you and others involved, but no more. What we need is an application that will allow us part ownership in out "DOWNLINE". We also need something like revenue sharing in the ad potential of our own down line. In other words, if people launch pages from our page, then we would have some type of value stock in that. Or there could be revenue potential in the content value of our pages if that content draws an audience of substance. Look for these and other similar strategies to begin developing, and when you see one of them, recognize it for what it represents and GET IN EARLY!

A related issue is that once the strategy catches and begins to scale up, going exponential, there is no longer any reason for the organization to let anyone in on the potential.

These truths seem to dictate the obvious course of action for those of us who predict an increase in the development and scale of viral activity. Get in early on a good program, and garner for a larger, deeper stake in the potential.

So, as we scan the horizon of the virtual world looking for opportunity and for ways to spread our cause, maybe we should be training ourselves to recognize budding efforts to go viral. Finding them is the first step to riding them, and more amazing programs are coming.

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