Peer Maps and Media Maps are great exercises for business networks to go through. They can see very quickly how to benefit each other without hurting each other. Every one forgets about the donuts pretty quickly when the very real prospects of doubling or tripling business come into view.

The internet is an indispensible means of networking. Linking company websites together is the primary contemporary means by which organizations network. One of the problems with that is basic. Few brick and mortar companies want to have their hard earned traffic siphoned off by intentionally posting the enticements of another company, competitor or not, on their own main website. In comes the concept of setting up a secondary network of pages that point to, and are pointed to from the primary company sites. Online listing services do this, but usually in a crude, one way, boiler-plated manner. Businesses that decide to network together should each put up a page that intentionally lists the other partners in the network. Efforts can be made by all in the network to increase traffic to these secondary pages as well as to their own primary sites. By working together in this way, again, the result is to maximize resources, gain economy of scale, and benefit each other without detriment.

Media Maps and Peer Maps can help business networks to see where and how to equitably capitalize on each others micro markets. Secondary customized web pages networked through ads and messaging and promoted independently can create great shared benefit without detriment to the autonomy of individual company sites. Use these tactics and strategies, and others will appear to you in obvious abundance.

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