If it isn’t enough to rank #1 in Google in less than 28 days, I’m going to teach you how you can actually rank better than #1 in both Google AND Yahoo, overnight! Yeah, I can hear you now… That’s impossible. What a ridiculously hypish statement. Brad’s completely out of his mind. While #3 might be true you truly can rank above the #1 position in Google and Yahoo in less than 24 hours!
Let me tell you about a little known strategy for:
- Getting MASSIVE amounts of backlinks in a short amount of time
- Gaining INCREDIBLE exposure to your website in under 24 hours
- Positioning yourself as an expert authority in your market
- All for FREE!
The technique is called writing Press Releases. Press Releases have been around for a very long time. They’re more popular and effective in the offline world… But are extremely powerful in the online world as well, although MUCH less known. I seriously suggest you learn how to write effective Press Releases before people finally catch on and it loses its power.
So, what’s a Press Release anyway?
Note: The definition of a Press Release is quite simple. It is an announcement of an event, performance, or other "newsworthy" topic that is issued to the press. So how in the world are we supposed to write some "newsworthy" article and issue it to "the press"? I mean, what is "the press" anyway? That’s not important for now… Just focus on writing an article that you think people, in general, would want to know about…
Structuring your Press Release
Let me show you how to properly structure your Press Release. In order for "the press" to possibly pick up your article, you’ll need to structure your Press Release in the proper format. Many people have great topics for their PR, but because their format is not correct, "the press" simply ignores what they’ve written.If you’re going to take the time to write an article(PR) then you should make sure you’ve written it using the correct format. Below you’ll find a sample template of how to properly write a Press Release to ensure that "the press" will at least read your article(PR). Once you know the proper format, you’ll need to be sure you keep the following in mind while writing your article(PR).
Press Release Power Tips
- Is your news "newsworthy"? The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. A good press release answers all of the "W" questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event. If you read your press release and it reads like an advertisement, rewrite it.
- Start strong. Your headline and first paragraph should tell the story. The rest of your press release should provide the detail. You have a matter of seconds to grab your reader’s attention. Do not blow it with a weak opening.
- Stick to the facts. Tell the truth. Avoid fluff, embellishments and exaggerations. If you feel that your press release contains embellishments perhaps it would be a good idea to set your press release aside until you have more exciting news to share. Journalists are naturally skeptical. If your story sounds too good to be true, you are probably hurting your own credibility. Even if it is true, you may want to tone it down a bit.
- Pick an angle. Try to make your press release timely. Tie your news to current events or social issues if possible. Make sure that your story has a good hook
- Use active, not passive, voice. Verbs in the active voice bring your press release to life. Rather than writing "entered into a partnership" use "partnered" instead. Do not be afraid to use strong verbs as well. For example, "The committee exhibited severe hostility over the incident." reads better if changed to "The committee was enraged over the incident." Writing in this manner helps guarantee that your press release will be read.
- Economics of words. Use only enough words to tell your story. Avoid using unnecessary adjectives, flowery language, or redundant expressions such as "added bonus" or "first time ever". If you can tell your story with fewer words, do it. Wordiness distracts from your story. Keep it concise. Make each word count.
- Avoid the hype. The exclamation point (!) is your enemy. There is no better way to destroy your credibility than to include a bunch of hype. If you must use an exclamation point, use one. Never do this!!!!!!!!!!!!!
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