I've been marketing online for almost 10 years, and generate the majority of website traffic to most of my sites for free. Today, I'll share with you how to create and maintain an endless stream of highly-targeted website visitors for free.
The secret to generating all of the free website traffic that you can handle is - understanding why your visitors are online in the first place.
Many of your visitors are NOT online looking for items to purchase... they are looking for information. Even people who are planning on making a purchase soon, often research the item online - but PLAN on buying it locally.
People go online looking for information. They go online looking for answers to their questions, or solutions to their problems. They go online looking for an easy way to find the information that they need. If you provide this information, and give your visitors a pleasant experience, then they will often purchase related items from your site.
Understanding what your visitors are looking for should also convince you that "content is king." Fill your website with quality, accurate, current content, and it will attract lots of visitors.
While articles are the “content” that most often comes to mind, if you want to totally dominate your niche, you need to employ content in multiple formats.
Articles are a great place to start. Write, or have written, 500 - 1500 word articles that focus on a very specific topic, and they will be natural search engine magnets. In addition to your own unique articles, use content written by others to round out your site.
There is a science to using articles which many beginning Internet marketers seem to struggle with. The key to making articles work for you, is making them so valuable that other websites and publishers actually search for more of your material. They read one or two of your articles, and gain so much value, that they want to offer their readers and visitors MORE of your content.
At the same time, people who read your quality, helpful articles will follow links to your sites looking for more of the same.
Once you have a few articles, you also have all the material you need to create viral traffic magnets in other formats. My two favorite formats are PDF special reports and short Camtasia videos.
You can take the same topic/material that you've developed an expertise on, and written articles on, and turn it into a "special report." To turn an article into a PDF special report, you just expand upon what is covered in the article. Then you use software to convert the text file to PDF. There are numerous pieces of software that allows you to do this.
One free tool for converting Microsoft Word ® documents to PDF is called PDF995. You can find it offered from numerous websites just by doing a search on it at any search engine. Microsoft Word treats PDF995 as another printer. So you just tell MS Word to print your document, and you choose PDF995 as your printer. In a few seconds, you have a PDF document ready to distribute.
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