The market has always been driven by the consumers. But often they can be seen with dissatisfaction and still put a question for not getting the proper services. The online shopping has no doubt paved many paths for the comforts of the consumers but still it is lagging behind the unending wish of the consumers. The demand of multi-channel shopping option is one of current issues with the consumer that have put many retailers in hard drive to cope with the situation.

According to leading search conducted recently by an online giant, now people have preference for only those online retailers who have multi-channel shopping facility for the consumers. Now people do not want only to stick to there internet medium to order for their products. But they wish the alternatives like order through TV, I-phone and other electronic gadgets which are being attached in our daily communication means.

The question is now that are all the retailers have all these facilities or can they afford to such demand of there problem. The research also discloses about the abilities of these retailers and tells that only a couple of them are still competent enough cope with such demand of the people.

Moreover, the consumers are also anxious about the global presence of these retailers and they seek if they are able to ship there products even abroad or not. Another demand while shopping the consumers has to find a transparent option of returning the goods easily even when there is no fault in the products.

Following are the facts which have come out from the research that tell about the real figure of consumers’ demand while shopping online.

• Providing more cross-selling information to customers to increase basket size
• Creating specialized user experiences for our target customer segments
• Investing in cross-channel processes
• Improving our shopping tools, site search and browse, cart and with list management etc
• Investing in cross channel process
• Investing in fulfillment operations to improve fill rates and on-time delivery
• Leveraging social networking sites and capabilities to build more compelling user experience
• Providing more ways for our customers to connect with each other and build sense of community
• Providing more ways for consumers to access our site widgets, and mobile sites
• Providing more payment options

Now the study shows that retailers have to stretched there waist and ready to cope with the new demands. No doubt it’s the sole effect of boom in information technology that is adopted by consumers in faster way to always have an age over others.