Many successful network marketers will tell you that you need to constantly be prospecting for new business. The old three foot rule you know. I disagree. In fact I don’t think you should prospect for your business at all. What you should be doing is marketing. After all, it is called Network Marketing not Network Prospecting.

Let’s look at the difference between marketing and prospecting. Traditional network marketing where you create you list of warm leads, call each one of them and tell them about your business, invite them to meetings, etc is prospecting, not marketing. Once you have exhausted your list of leads, your have to go out and find more which means moving into a cold market or buying leads that never really work out.

Marketing on the other hand is activity that will continue to bring you business over and over again. Does Coca-Cola spend millions of dollars advertising during the Super Bowl because they want you to go out and buy one can of Coke? No, they want you to continue to purchase their product over their competitors and they understand that they have to continue to market in order to maintain that. If they were to stop marketing, they would loose a tremendous amount of market share. Out of sight, out of mind.

Your MLM business is really no different. You need to work at marketing your business, your product, and most importantly yourself. To be successful in this business, you need to work everyday at branding yourself and attracting people to you. You need to become the hunted instead of the hunter.

If each of us had the marketing budget of Coca-Cola, this would be an easy task to accomplish. But if you had the marketing budget of Coca-Cola you probably wouldn’t be working a network marketing company. That being said, there are plenty of ways to market yourself that a fairly inexpensive and many time free thanks to the power of the internet.

There are many great marketing systems available to you that will aid you in marketing yourself and your business. None of them will do the work for you. It does take hard work, patience and persistence. Coca-Cola did not achieve success overnight and neither will you. Set out a plan to succeed and stick to the plan. Find a good mentor who can guide you along the way, this is not a path you should have to travel alone. Remember this is a marathon, not a sprint, stay focused, stay positive and you can’t help but be successful.