Tune into any channel on television at any time and you would be flooded down by n number of Bollywood inspired or based shows. In fact, not just the entertainment channels but the news channels which are supposed to crate awareness about various issues and keep you informed about the happenings in the world have also joined into this mad race of cashing in on the current fad Bollywood News. The primetime viewing is being dominated by the news and issues related to various Bollywood stars and what’s affecting their lives.

Instead of thinking about the sad demise of our news programmes status, why not see the flip side of the coin once? There is bound to be a market for such Bollywood gossips, else these shows wouldn’t have been adorning the market in such a high ratio. Obviously, people love watching about their Bollywood stars and what is going on in their respective lives. Whether be it Abhishek Bachchan-Aishwarya Rai marriage or be it Shahrukh-Salman brawl at Katrina’s birthday party, every thing is a headline or breaking news and if not that then the fodder for prime time television programming.

Seeing all this frenzy one must wonder about the fate of the Indian Movie Industry and its current standing in the global market. By god’s grace, Hindi Movie Industry has been setting new records of success and fame across the whole world with much aplomb and renaissance. A majority of its fan following comes from the NRI section who are ready to give their left arm and tooth to be in same league as their Bollywood movies Stars. No wonder, news channels back home would want to cash in on such a golden mine of opportunities.

There have been debates of justifying this action of news channels who have in the wake of TRP race given their consent to sacrifice on Media Ethics. Too much have been said about this issue and many more opinions are yet to come over it. But the basic fact remains that Bollywood movies and Bollywood actors are worshipped in this country where the whole nation prays when Amitabh Bachchan falls ill! You can find hot actress wallpapers on almost every computer and laptop. Be it, buses, autos, weddings, work station, they are everywhere! At the end of the day, Bollywood world sells and as long as there are going to be takers, these news channels would be dishing it out to them on fancy saleable trays!