3. In your Plain Text emails... You can make text look good. The more people you have who choose plain text emails, the more time you should spend on your plain text version. If a significant percentage of your audience is choosing plain text, take the time to do it well. Your layout options are limited - you can't change colors or fonts when you use text, but you can use interesting spacing and characters to create an illusion of a more sophisticated layout.

The bottom line is that you CAN take the best of each format and merge them into your email marketing. Remember it's all about your audience. Think of them as you create your email marketing messages - keep things simple and clear. Before you send an email message, ask someone what they think, and don't forget to test, test, test.

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