For several weeks now we’ve been talking about the importance of creating quality content on your website in the shape of keyword-optimized articles to boost your search engine rankings. What if I told you that there was an automated solution not only to manage your articles, but also to do your basic optimization, internal linking, as well as provide you with an interactive platform for communicating with your visitors? And all this without the expensive content management solutions you see being offered online? I’m talking about starting your own blog.

What’s a blog anyway? In 2003 blogging was a novelty. In 2004 it became a trend. Today, having a blog is a business necessity. Whether you are looking to voice your opinion on an issue you feel strongly about, or you’re looking to explore your creative side, or promote yourself as an expert in your field, having a blog has fast become one of the prime markers of status and business nous. While most people tend to think of blogs as being personal online journals, the power of the Web allows you to convert something as simple as a ‘web log‘ into a powerful business and communication tool. Perhaps the best way to understand the power of blogging is to go on the Internet and browse a few blogs. Instead of randomly browsing through personal blogs (which are quite varied and do not always show the true power of blogging), try Allen Says’s Instant Guru Blog or Google’s own blog maintained by their employees. The concept is quite simple; to provide users with an easy-to-use and publicly available self-publishing platform. Plus the beauty of having a blog is that you can keep it as simple, or make it as complicated and advanced, as you want.

But why do you need a blog? That was my first reaction as well. Why do I need a blog? What would I ever write? How will I maintain it? Who will read it? Why you – and your business – absolutely need a blog Let’s talk about what are some of the most important factors in building a successful Internet business. Do the following mean anything to you? - Establish yourself as an expert in your field. - Give your visitors quality information. - Make your business interactive – allow for and listen to feedback. - Increase niche-specific, properly optimized content on your website to rank higher in search engines. - Maintain good internal linking within your site for easy indexing by search engines. - Communicate with your visitors at a personal level and they will respond to you more positively.

These are some of the core values that every single Internet Marketer swears by. And guess what? With a blog, you are automatically accomplishing ALL of the above! And a lot more! A blog can be easily understood as a series of articles. Just as having well-written, issuespecific articles can help your prospective customers trust your judgment and project you as an expert. Additionally, if you keep your blog relevant to important issues, you will be giving your visitors quality information and they will be more likely to come back to you for buying your product or service. Hint: present solutions to common problems in your field and discuss complex issues on your blog You must have heard this quite a lot: The customer is always right. That phrase can be much better understood if you translate it to: Make SURE that you hear what your customers have to say.

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