As the Internet mushrooms beyond recognition, it has become harder and harder to get a "handle" on the news rushing at us from different mediums. Between managing my online ventures and spending time with family and friends, I barely get enough time to stay in touch with the SEO industry – forget participating in forums, I’m talking about not having enough time to read the latest "news" in SEO circles. To make sure I got a grip on things (and as part of a larger time management effort), I started keeping a list of the blogs and "resources" that covered the whole industry, and put them all into an RSS reader (more about this later). But before I share my "reading list", here’s an interesting thing I realized today about the SEO community and the internet marketing community…

The "Real" Difference Between SEO and Internet Marketing. When I was looking into my list for internet marketing blogs, I came with just 2 that fit the bill. In fact, you would be hard pressed to find 5 pure "blogs" on internet marketing that are regularly updated, contain useful content and are unique in nature. It’s puzzling, but very understandable. You see, internet marketers don’t depend on search engine optimization to earn them money. For marketers, as the cliché goes: the money is in the list. For search experts, on the other hand, blogs provide a great medium to "build" a consistent stream of "free" traffic while communicating with the "list". If an SEO expert wants to sell a product or advertise a service, they put it on their blog / website, and let their traffic take care of the rest. Don’t be caught into the trap of following just one line – leverage your list, but make sure you take advantage of SEO to build a steady stream of free "targeted" traffic to your website. And now, on to the reading list.

Top SEO Blogs If you are looking to keep in touch with the top SEO news and discussions (including search engine news, algorithm updates, forum thread reviews and debates on SEO techniques), make the following sites part of your daily reading list. Better yet, put them on your RSS reader and get all the news in a neat, organized format in one place.

RSS readers If you’re looking for an RSS reader, I’d recommend going with a web-based option – it’s simple to use, and you can access your account from anywhere. Here are three web-based RSS readers (out of dozens) to get you started: * Netvibes * My Yahoo! * Google Reader

Here’s my personal list of SEO blogs on my RSS reader – they’re presented in no particular order, and are not "rated".

Search Engine Roundtable Started by Barry Schwartz (and supplemented by guest bloggers), this is by far the best source for getting a bird’s eye view on the main SEO forums. In addition, Barry offers excellent SEO advice, and is a "white-hat" SEO – meaning that he is as concerned with the ethics of the SEO tactics he uses as he is with the website traffic that he gets.

Threadwatch Nick Wilson’s Threadwatch.org is a unique experiment in community participation – is it a forum, is it a blog? It looks like a blog (individual blog posts) but acts like a forum (anyone can register and then post on the blog). After a year in existence, the jury’s still out, but one thing is clear – Threadwatch gets the news to you fast, and it covers everything from SEO to marketing to search engines to technology issues. All in all, an excellent site to start your "information" dose with. There’s just one problem though – for the most part (and especially Nick W), Threadwatch and its authors are anti-Google.

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