Instead of discussing just one aspect - such as teaching you how to set up an email marketing campaign or give you an email marketing template - I’ll be sharing some tips and tactics that I’ve learnt over the years while managing my newsletters. Not all strategies are created equal. For example, implementing Tip #1 might not increase your bottom line by much if your newsletter doesn’t integrate the tips very well. On the other hand, if your current crop of subscribers were acquired from those cheap holiday mega-giveaways, you might be surprised to learn how much an effect Tip #4 can have on the profits generated through your newsletter. You might already know a few tips from this list - that’s good, because now you know you’re on the right track.

In essence, these are the specific aspects of your newsletter strategy that you should "check" regularly to see if you’re doing them (and doing them right). And make sure you monitor your own results to find out what works and doesn’t work - you are bound to learn something every time you send out an issue (assuming that you’re continuously plugging away and testing things). Below are my Top 10 practices and tactics that I’ve picked up over the years:

1 - Readers Come First People care less about you and more about themselves. In each issue, review each section with the specific criteria of usefulness to the reader. If it’s not at least a 3 out of 5, either ditch it or push it to the end of the issue. In fact, you might try to structure your newsletter by sticking in what you think is most useful to the reader at the top, and working downwards from that.

2 - What Have I Done for You Lately? Depending on how frequent your newsletter issues are, you will need one new "big thing" to keep the publication fresh. Whether its in the form of a new service, a tool or a free ebook / report, make sure to provide something valuable (on a large scale) to your subscribers periodically (say every year, or every 6 months).

You could even put the offering on a new website, and thus generate rapid publicity (and free links) to your site as a result of such a promotion. On a side note, be on the lookout for several new tools and services that I’ll be announcing - a keyword tool (Keyword Elite) and an article writing service are just two of them. Stay tuned. I’m very excited to show you guys!

3 - Quality Source of Subscribers It’s absolutely critical to the success of your email newsletter to figure out where your new subscribers will come from. Many subscribers to SEO Elite come from the thousands of inbound links to its home page, many more still arrive from the search engines and others are acquired through syndicated articles across a network of reputed sites.

4 - Keep It Simple, Very Simple That goes for layout, sentence structure, copy style and editorial guidelines. Readers in this medium need to "get it" fast. If you try to get them overly involved with complex schemes or hard-to-understand copy, you’ll lose them. It’s like radio, in a way. It’s very easy to lose someone’s attention in radio because there are no visuals. Online is a lean-in, rush-to-read-it medium. People lean forward into their computer monitors, usually with a very specific intention. Serve that intention or something very close to that intention - with speed. If you’re building your online presence through podcasts (audio blogging) and/or vidcasts (video blogging), this advice applies in spades. Make everything easily accessible, and allow for a link to a page that helps out first-timers or people who are having any trouble.

Page 1 of 2 :: First | Last :: Prev | 1 2 | Next