White paper concept for an industry sector specific community - For the purpose of publication renamed Concept 123 run by Parent Company 123.

Contents
1. Introduction
2. The Business Model
3. What We Need
4. Moving Forwards
5. Competitor Analysis
6. Concept 123 Website - First Draft

1. Introduction

Over the past years Parent Company 123 has invested increasing time and money in online and web services. The Business Development, Marketing and IT departments have formulated many concepts inline with leading competitors without full final integration.

Creating an online revenue stream is not difficult but requires an investment in the infrastructure of the organisation in the shape of online marketing, web services and editorial and is a business process that relies upon the same level of product centricity as any hard copy publication.

To date, the websites have existed to support the publications. While online marketing is dependant on the quality of the marketing resources and total revenue is dependant on the quality of the sales process - the business development department believe it possible to build an online business model to rival any competition.

2. The Business Model

For the purpose of highlighting the ideal business model, examples of leading product portfolio are available. Parent companies operate online resources for executives in the vertical industries of IT, Environmental, Oil & Gas, Energy, Life Sciences, and Manufacturing etc.

The nature of the online portfolios suggests the operators are revenue centric, as Parent Company 123 is and operating a skeleton staff, as Parent Company 123 is also. This strategy will take maximum advantage of the Parent Company 123 sales teams and minimise the amount of time each new Parent Company 123 online project takes to implement.

In fact, the Business Development, Marketing and IT departments feel they can do much, much better by aligning the Parent Company 123 online portfolio with the worlds leading online white paper organisations - KnowledgeStorm and Bitpipe and using a dynamic search function based, ASP website.

3. What We Need

Websites are 100% transparent. No amount of sales flare can make up for the fact that no website traffic and old content = no revenue. Ideally, this project requires 6 months of preparation and traffic generation before it is ready to sell on. There are a number of key personnel required to generate website traffic and rotate content.

3a. The Online Editor. Constantly updating content gives visitors the incentive to visit the site everyday. The online editor will be responsible for building contacts at every major company press office, PR agency, newswire and independent association in the world to make sure the website features the most up-to-date content and also be responsible for writing exclusive articles. In addition the Online Editor will prepare the marketing newsletters to drive traffic.

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