3b. The Online Marketing Executive. Executive 1, currently a researcher in India will be employed as the new Parent Company 123 online marketing executive. Executive 1 will be responsible for driving traffic to the site everyday from the moment it goes live. Initially shadowing the Head of Marketing on the functions of link trading, online association driving, banner trading, generic search engine optimisation, rss feed collaborations and blogging before adopting these processes in their entirety.

3c. Support for Head of Marketing & Web Team The Head of Marketing and Senior Web Developer will provide impetus to the project conception, launch and management. At first glance it may seem simple to create this business model but there is high-level programming and research to drive the launch. This will mean India web services, email delivery and marketing will step up to the plate to give Head of Marketing and Senior Web Developer more time to drive Parent Company 123 Online Services.

4. Moving Forwards

Following the meeting between the Chairman and the Marketing Department a February launch is planned for a Concept 123 website. Without a Google listing a website carries no credibility. Google listing takes anything from 3 months and upwards from the point a website goes live. It is the marketing department’s recommendation that a project of this nature should have all of the above in place for a period of 3 months before a sales campaign commences. When it does it will have a world leading interactive online concept to sell on.

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