Many business owners make a huge mistake by not following one of the cardinal rules of sales.

They focus so much time and energy and money into getting new customers, while failing to establish a relationship with previous customers. I know many of you are concerned with the cost of advertising and marketing. And yes it is expense to generate initial sales leads.

However, what if I could provide you a solution that will allow you to make money offsetting the cost of initial marketing and advertising campaigns?

This technique guarantees you will not lose money on your ads and you will actually gain more money.

These days you cannot even order something or buy something without receiving an incentive to come back and buy more. I went to the store recently and they loaded my bag up with special offers to use the following week. Well, that's exactly what you should be doing with your existing customers. Give them a reason to come back. Let them know about your other products or services. You've spent your money and have put a lot of time and effort into getting their attention for that initial sale, now grab them while you've got them.

You want to continually introduce new people to your product or service, but what are you going to do once they've bought something?

Surely you don't want to say thanks for your business and let that be it. If you haven't figured it out, I'm talking about backend selling.

This is the only way to be 100 of your existing clients purchased the second product how much more have you earned?

When you factor in your reduced advertising and marketing cost because you are going to existing clients you make more. Again you didn't have to do all of the initial marketing and such to get the customers attention. You were still running your initial marketing and advertising campaigns however also utilizing information received from initial sales. By going directly to your target audience you're not wasting resources on those who may never make a purchase. It's like killing two birds with one stone.

Initial marketing works to get the clients and backend sales work to offset cost while generating profits over and over again.

If you're not doing backend selling, you're throwing money away. In order to continually build, grow, and earn more you must utilize your existing customer list while generating new business. Remember you want both new and retentive customers so get those sales. You want to build

customer relationships turning them into repeat clients by always, always going for the backend sale. When an initial sale is made, be focused on retention and how you're going to make that backend sale. Using the cardinal rule of sales in retaining clients you'll never loose another

dime because you advertised and forgot about backend sales.

This is the perfect solution to your cost concerns. You can rest easy knowing your efforts are continually working and clients are coming back to you again and again.

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