Regardless of whether they operate with their BOC-3s or not, trucks and big rigs that traverse the highways of the United States have always been a staple of the American road. That said, these trucks create a pretty huge impression on those who see them drive by. Trucks and rigs that flaunt catchy designs and graphics generate a lasting impression. An investigation on the matter, which was headed by the American Trucking Association, revealed that 90% of people are more likely to notice the words, pictures, and other graphics on trucks and rigs.

Fusing this fact to the bigger picture, trucks that have operating authority within city limits can make 16 million impressions a year. That means that trucks, regardless of having a BOC-3 or not, do make people’s heads turn and notice the decals and details painted on its sides. Other truck customizations include full body painting, logo designs, chrome plating, and neon lighting systems. Accessories are also a great addition to make any rig more attractive, such as 10-inch exhaust pipes, chrome visors, and customized hoods. Modern trucks and rigs can also be fitted with additional features such as air-conditioning and polished wood for fixtures such as bunks and cabinets within the truck’s cab itself.

Such attractive designs have ushered in a new trend in the trucking industry – truck-side advertising. Trucks can now be modified into rolling billboards with customized paint jobs that can bring in profits ranging from $3,800 above for 53-foot rigs. Swaying with this trend may still be a risky move but with the right operating authority and some faith, any trucking company can blaze the trail for the next truckers to follow.

Although not a new trend in the trucking industry, truck brokerage still offers its brokers lucrative pay, despite the fact that truck brokers do not shoulder the legal responsibility for any loss of or damage to the shippers' goods while in transit. While broker authority is limited to selecting the carriers for the shippers and the operating authority, truck brokers enjoy significant success in this field. Truck brokerage has attracted a lot of people, especially since broker authority leaves other truckers outside the parameters of the law with regards to shipment transportation.

Recent regulations imposed on the trucking industry mandates trucking firms and companies to purchase recent models of trucks and rigs due to environmental concerns. Truck brokers, even though their broker authority does not cover trucking operations, may need to work with trucking companies who strictly adhere to environment regulations.

Moreover, due to the rising cost of fuel and operations to maintain a trucking business, most trucking companies are resorting to several means to become as efficient on energy as possible. Currently, the trucking industry in the United States consumes approximately 18 billion gallons of fuel, accounting for over 12% of the country’s total fuel consumption.

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