Greeting cards aren’t that common around where I live, or if they are I’m sure not getting very many of them in the mail. I’ve seen some companies who have something similar to greeting cards in their office, but if that’s all they’re using their greeting card printing for, then they’re doing themselves a great disservice.

Greeting cards are a wonderful way of introducing yourself to people in a fashion different from most companies. They can be used in a variety of different ways, including through the mail, handing out in person, and by having them in certain locations for people to pick up.

I will note that the way you use the greeting card is going to alter the way the greeting card will look.

If you plan on handing out your greeting cards in person I would suggest that you make the front of your card much more visually appealing, and the back of your card more of a description of your company and what you do.

The front of your card will be the actual greeting, saying hello to the person, and showing your company name and logo. Make sure you use very good colors or something else to draw the eye and generate interest. On the back you can either cover your company’s history or if your company is centered more on yourself, than tell them why you entered the business world and what you’re hoping to accomplish.

This approach can work either when handing out in person or if you have your cards in a specific location for people to take, but I would be wary about sending cards like this through the mail. The reason is because the front of the card is what is meant to draw attention, and in the first two instances I listed, you know a person will see the front of the card first, which is what you want.

When sending cards through the mail you don’t know which side will be face up, leaving you with a fifty, fifty chance the text heavy side will be face up in the mail pile, and won’t garner much interest. If you know your greeting card printing is going to be paired up with direct mailing than I would suggest instead that you make sure both sides have a strong visual appeal.

You might have to cut back on the description, but you won’t have to risk losing potential customers just because they happened to see the wrong side of your greeting card.

I’ve also seen some companies who seem to think that they can only use greeting cards with direct mailing. I’ve been to a number of tradeshows where a new company was there handing out their greeting cards to introduce themselves, and it worked wonders to make a name for themselves.

For any marketing, the possibilities are only limited to how you choose to make use of them. You’ll only be limiting yourself.