Mind Your Multicultural Manners

© By Lisa La Valle-Finan

Unless you’ve been living in a cave lately, you’re probably experiencing considerable anxiety about the economic condition of the United States. This emotion is immediately followed by further panic when recruiters or employers are asking you to "go global" to make yourself more marketable. That’s if you still have a job. How and when is all this supposed to happen? Is this a form of outsourcing? I mean, it’s not like you’re ever really going to live or work outside the United States, right? So, why should going global concern you?

It’s Official: Wake Up and Smell the Outsourcing
With the stunning realization that America's financial crisis is the world's crisis, the biggest misstep an American woman can make, is to think that fluttering of her entrepreneurial wings does not affect the rest of the world. Or the reverse, that what is happening around the world, doesn’t affect her business. Today, when one country sneezes, very often we all catch a cold.
The other mistake is to not have a passport, and think that it’s unlikely that you’ll ever have to work, travel, or live in another country. According to the State Department, although the number of passports issued to Americans has risen, because of post 9/11 homeland security measures, to the tune of about 74 million in 2008, most Americans still view them as just another form of identification.

No Culture Is Foreign, It’s Just Different.
But there is a great deal of fear that comes with going global and things "foreign". How can you deal with it? One way is to reframe the issue of what is "foreign". How you frame, or name, what you speak about, determines how to think about it. If you change the semantics, you change your perceptions. With a "clear lens" cultures become less foreign and more familiar. You can also readjust how you think about your place on the earth. You’re part of the global village. You breathe the same air as 4 billion fellow inhabitants. You are not separate from them. In any way. No matter who you are or where you live. Calcutta. Copenhagen. Cincinnati. All. The. Same. Therefore, you, as an American business professional, are a part of the global community. The term international is no longer about "those people over there". Reframing the way you refer to your place in the world will help you get more comfortable in it. For many Americans, who are like coming of age adolescents , it’s time to get down to business if we are to compete up in the 21st Century global economy.

Multicultural Manners: Handle With Care
As women business owners, the statistically fastest growing sector of the economy, it is incumbent upon us to look ahead to the all the trends that affect our businesses and embrace them with education and an awareness about multicultural manners, in order to do great global business. Because even if you don’t speak another language, as you will find many other people around the world do, it’s wise to know the soft skills that will make your professional, hard skills sing if you are involved in:
• Intercultural Business: In a position to manufacture your scarves in China? You’re going to need to pull guanxi (pronounced gwan-SHEE) or make the right connections before you begin the deal.
• Diverse Teams or Intra-Office: Is the new team member on your design project, from India, but you don’t know why he seems unenthused about your concept. Maybe it’s because he is waiting for his boss to tell you his disposition.
• ExPat Rentry: Have you been assigned to work for an upper management ExPat (Ex-Patriot) who’s just returned from a two-year stint in Prague, but can’t understand his moodiness? Perhaps he is experiencing culture shock.
• Relocation: Is your finance background suddenly an asset to a firm in Turkey? Do you find yourself upending your life to work there for a year, but unable to cope with the preparations?
These are just a few of the typical examples that require cross cultural professionals to help you do global business, better in addition to your new way of thinking.

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