There are numerous ways to market your business online with a lot of them being free. In this article I have detailed five of the newer marketing methods as well as five of the old tried & true methods that still can do a lot for your business!
Five Newer Marketing Methods
Video Marketing Video marketing is a powerful and versatile tool for your online business. You can introduce yourself, detail what you offer on your site, demonstrate your products/services, offer free instructional videos, etc. Use your imagination and propel your business forward!
Online Radio - Radio has always been a powerful medium and it continues to be on the internet. Make yourself available to do online radio interviews. This is very cost effective and can get you and your business established all over the world. One place you can find online radios shows is the BusinessResourcesPodcastDirectory.com
RSS Feeds RSS meaning Really Simple Syndication is an easy way for you to distribute your articles, blogs, and other content all over the net. You need to set up your feed and then maybe start with a weekly article until you get more used to it. You need to promote your feed so people subscribe to it and you can also make your feed available to other websites for more exposure. One good tool for getting started is the RSS Channel Editor.
Social Networking This marketing method has hit the internet like a tornado! There are numerous social networking sites such as Facebook, Twitter, Ryze, StumbleUpon, LinkedIn and many others. These sites allow you to open an account, add your info and network with thousands of other people. They can really bring attention to your website/business.
Blogs Although blogs have been around for awhile, they are one of the newer online marketing techniques. Blogging is becoming a very popular method of publishing as it does not require any technical knowledge and it can greatly increase the popularity of your site. Some blogs allow the visitors to post and enter their thoughts and opinions as well.
A blog keeps people coming back to your site and a blog is also very helpful with the search engines because of the ever changing content. Search engines love new content! A good free blogging tool is WordPress.org.
Five Old Tried & True Marketing Techniques
Article Marketing Article marketing is a powerhouse technique in the marketing world! Although, it has been around for many years, it has not lost any of its effectiveness. Writing and submitting articles to ezine publishers, website owners and article directories is still one of the best ways to build your business.
Ad Swaps I have participated in ad swaps since the beginning of my internet marketing career over ten years ago. Not only is this a good way to get free advertising, but you also make new business contacts and friends as well. Find quality ezines and contact the publisher, asking them if they would be interested in a joint venture. Swap top sponsor ads, solo mailings, etc. Search ezine directories and search Google as well. There are thousands of ezines being published so there is no shortage of quality publications for ad swapping!
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