This article assumes you have an eBay seller account. You may have tried to sell already, but so far your responses to those auctions were unsatisfactory or non-existent, and you are discontent about the entire experience. Read on, and gain essential tips for selling on eBay, to encourage more active participation, and to hopefully get higher final bids. eBay Auctions can be fun, and profitable.
You just want to get rid of the "dust collectors" up in the attic, or garage, or in a closet (and even sell some things for your friends & neighbors who aren't so computer-savvy). You aren't a business and you do not have all the resources available like the auction professionals. How can you compete with those 400-pound gorillas?
Looking at the auction sites, you notice instantly that many listings are made by professionals. Either they have a regular existing business and are using the auctions as another way to move their inventory, or they are in business for the exclusive purpose of selling online. In recognition of that, some auction sites have set up a special section for ongoing sales enterprises; eBay calls them "eBay Stores".
What can you do to get your auctions noticed, among all the "big-boys" who are out there? How can you put together an auction that will sell? The key for you is to brainstorm an overwhelming presentation and give a personalized description. Auctions are for everyone, including you, The little guy, so don't feel intimidated.
It's really not a secret. Just understand what is important to the audience and learn the best ways to show your items. Some sites, such as eBay, host in-depth discussion forums you may participate in, as well as tremendous help sections with many tips for improving your results.
Catch Their Eye
Gallery photos focuses attention on your auction immediately. These thumbnail images appear in search result listings, and can be used to make your auction stand out from the rest. You don't always want to show the full-overview of your item in the small gallery pic; sometimes a close-up or specific detail can entice viewers to click and view your auction. A bit of "mystery" in the Gallery picture can be a positive thing.
Clear photographs in the listing itself are critical. Good lighting and sharp focus help to convey the essence of your item. Since the buyer cannot touch or pick up the actual thing, you must provide a "virtual tour" of each dimension. Do not forget to include a sense of size, possibly by including an object that is easily identified (a coin, for example). The more pictures, the better.
Headlines and Sub-Titles
Right at the top, tell the story. There is a limit on the number of characters you can type in one line, so maybe you'll wish to add a second line to further describe the auction and provide important details.
You can incorporate some common abbreviations:
* NIB (New In Box) * N/R (No Reserve) * BIN (Buy It Now)
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