With almost 1 million people earning all or part of their yearly wage from eBay it is now a fact that eBay has become a juggernaut marketplace capable of creating fortunes. If you advertise on eBay and are interested in increasing your sales than read on to learn 10 tips the powersellers use to rack up giant sales numbers and to keep doing it day in and day out.
1. Offer niche merchandise at marked down prices - With eBay being open to anyone with a computer and a dream, you will find that most of the mainstream markets have been secured. So unless you have a better unique selling proposition or have a much better price point, keep selling those items that are more difficult to get. Industry or hobby focused items come to mind such as industrial shipping crates or RC helicopter engines. So focus your market and you will realize a rise in sales activity.
2. Treat good customers like gold – Nothing will undermine your sales more than too much negative feedback. Not only does it destroy your chances with new buyers but unhappy customers won't buy from you ever again. Repeat buyers are the bloodline of successful sellers. Just ask any powerseller and they will tell you that the majority of their sales are made to customers who have purchased from them before. So Ship Items Quickly, Notify After Shipping, Waterproof and Cushion Shipped Goods and don’t forget to say thank you to your customers for buying from you.
3. Take advantage of pictures intelligently – The vast majority of buyers search for items with pictures, so if you’re not using pictures to sell your goods… start. However a poor quality picture can be as bad as no image at all|bad quality photos can do more to damage your sales than not having a picture at all. Invest in a camera that’s 7.0 Megapixel or better and isolate the item your selling to begin with. Good lighting will help make your item stand out and take multiple shots of the item from different angles. If you're selling items that have important specifications such as machinery make sure you get a picture of the label that shows all the information. Do the same for similar merchandise, it gives the customer proof that the item will meet their requirements.
4. Make your auction titles descriptive – Individuals look for items by model number, item specification, size, brand name, color etc... Make sure that these types of identifiers are in your headline. Use common sense when building your headline, put yourself in your prospects shoes and do a search for the goods you're selling and see what you come up with.
5. Cut out all the unnecessary trash from the body of your auction– Keep it as simple as possible. Simple is better if you're not a direct marketing buff who writes direct marketing letters for a living. Your description should expand on your headline. Reiterate the brand, specifications, model number, color, size and anything you can think of that might be of use to your customer. Unlike direct sales an individual searching on eBay doesn't need to be persuaded that they want to buy your product, so your job is simply to get as many eyeballs on your posting as humanly possible and let the right buyer find you. Everything else will take care of itself.
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