Prefer Air Freight

Most small retailers are not equipped to handle logistics operators and are uncomfortable with long delivery period in sea freight. Air freight, though more expensive, suits retailer's requirements better. However, the retailer may not be aware with these issues, specially the first timers. As exporter, you should quote air freight as much as possible and educate the retailer if necessary.

How to Get Information on Retailers

There are many retailers' associations in USA and Europe. You may contact them for their list of members. Easier option is to contact The Great Indian Bazaar who has compiled a directory of over 2000 overseas retailers (small retail outlets, convenience stores, drop shippers, large retail chains etc).

Conclusion

Exporting to small overseas retailers does not require significant investment and shipment can easily be handled through couriers. As a result, small Indian exporters and those new to export field will find this opportunity very lucrative. Margin from single shipment may not be much - but a handful of active retailers can keep a small to medium exporter busy throughout the year.

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