You can also follow the 2-click rule of web design guru Jakob Nielsen: your site visitors should be able to find the content they're after in just two clicks. More than this and you risk losing them to more user friendly sites. (Goldsborough, 2003, p. 16)

Pages to consider There is no hard and fast rule on what pages you ought to have in your website. It really depends on many factors which include the type of website you have, the products and services you are providing and others. The recommended choice of page sets not only can be researched from your targeted audience but also from your existing competitors. Just browse through your popular competitor sites and take note of what pages they have that is luring their targeted audience.

Nevertheless, the following are some general possible web pages that you can consider having on your web site.

Home page / Index page, Press Release, Content / Products description pages, Testimonials, Shopping Cart / check out page, Terms and Conditions, FAQ, About Us, Contact Us, Survey and Questionnaires, Site map, Directory / Recommended Resources, Others,

Compelling Sales Copywriting

To increase the success of your site, you would need to implement certain effective internet marketing strategies. By developing some of these skills, you create a certain level of "stickiness" which will help retain your prospects and hence increase the chances of sales. The following are some of the effective usable strategies.

1. Use attention grabbing headlines. 2. Use hypnotic and persuasive words 3. Directly or indirectly emphasize the underlying reason why the prospects need to pay for your products and services. Also highlight their benefits. 4. Keep sentences and paragraphs short and to the point. 5. Be friendly and personal 6. Focus on the readers' needs; highlight the problem and offer the solution 7. Evoke Suspended Curiosity so the reader will want to read on. 8. Create Scarcity so the prospect will feel that its their loss if they don't take action 9. Bribe the visitors with quality offers, bonuses, freebies and sweepstakes 10. Provide a genuine form of Guarantee

Getting it out

So after picking a theme, going through color schemes, sorting through a ton of graphics, and encoding your content, you finally come out with a website you can be proud of, so now what? The best website in the world would be useless unless people know about it and visit it. It is then important for you to market your website. Of course you can phone all your family and friends and ask them to visit the site but that would only get you so far. A better alternative is to embark on different Internet Advertising campaigns. Happy website building and good luck!

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