Getting Facebook traffic to Internet marketing offers has been the Holy Grail eluding most marketers. Only those who dig into the mechanics of Facebook truly understand its power. How do you crack the code?

To put Facebook's current rate of expansion into some kind of perspective - one year ago the site was enjoying 15,000 new user sign ups per day. By the end of 2007, that figure was over 100,000 new sign ups each and every day, and the site is expanding at a super-charged rate of 3% per week according to the latest statistics presented by the company Founder and CEO, Mark Zuckerberg.

Perhaps, you'll be pleased to know, Zuckerberg also claims that the fastest growing demographic group of new Facebook users is in the over 25 years of age group. This would suggest a ‘maturing’ of the Facebook community, and the beginnings of a move away from the original bias towards those with a college and high school background. This is already proving to be a lucrative demographic for marketers!

Indeed, over 60% of registered Facebook users are now non-college students, and that figure is expected to increase to over 75% (that will be 50 million users) in the next six months. Non-college students spend money in greater numbers on the web that the so-called highly educated. This is money in the bank for marketers who can see Facebook with different eyes.

Facebook is currently attracting 70 billion page views per month, and was the sixth most trafficked website in the USA, having recently surpassed eBay, and is now rapidly closing in on Google's traffic figures. This kind of traffic adds up to a major marketing field for marketers who know how to social network.

You need to see this globally as Facebook is not quite so focused on the USA as it once was, with over 10% of Canadians now being Facebook account holders, with similar levels in the UK.

If you then add in the fact that Microsoft paid 240 million US dollars for a 1.6% stake in Facebook (which values the company at around $15 billion in total) you clearly have a picture of a company and a social networking model that is going places very quickly indeed.

It is clear that Facebook is a website and social community that is enjoying phenomenal levels of growth from what was a relatively closeted and deeply specialized background. These numbers would also clearly indicate that Facebook could represent a potentially huge marketplace for any business or organization that can create means of advertising that are effective with the site members. If you think this is only for Internet marketers, you would be mistaken.

Many marketers who used MySpace to pad their bank accounts, and still do, have tried and failed to duplicate their success on FaceBook. The reason? They tried a cookie-cutter approach to Facebook {members|users}. In other words, they reasoned, MySpace and FaceBook are both social networking sites so why not use the same tactics for both? This is wrong thinking because the members of each site are different in social makeup and need to be wooed differently.

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