The employer sells to Head offices of National retailers (House of Fraser and Debenhams, John Lewis,). These companies are their current customers- clearly if you have any knowledge of these companies or the market they trade in, make sure it stands out in your application. It is also very useful when you get to the interview stage to research these businesses- start looking out for mentions of these companies in the news.

Now comes the key area of performance- exactly what does this company expect of you?

Have a look at the following statements, Tasked with maximising profit and loss, Strategically focused, accurate account range and promotional planning along with profit and loss responsibility, driving in store brand awareness.

These statements are pretty woolly. Who would want to maximise a loss? Words like strategic, focussed, driving are buzz words in that business- make sure you understand what the words mean.

More importantly, make sure you quantify exactly how and by how much you have improved results. For example, I increased sales by £97,500 per year (14.2) over the previous 12 months. Enhance this to: I increased sales by £97,500 per year (14.2%) over the previous 12 months, working closely with the marketing department, resulting in my boss gaining a significant promotion. Clearly you can only do this if it is true!

Finally, what are they offering you? (rewarded by fast track career progression, long term career with a global leader). Does this suit you? Is this what you want? To get an interview, you should ideally show how you have progressed your career and shown loyalty to previous employers. This is also definitely something that you should mention in a cover letter. Use the word career a lot- it's what they see as important.

This is quite a long article- it just shows how much information that you can get from just one job advert. If you need a CV or a cover letter written, or an application made for a specific job that is being advertised- get in touch- it's what we do- we can help you create the future you deserve.

Glenn Hughes

Partner, CV That Works

http://cvthatworks.com

glennhughes@cvthatworks.com

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