The internet has changed a lot over the last five years and for once change is good news for small ecommerce operators with Web 2.0 marketing tools. Just ask Chinavasion.

Marketing is possibly the most opportunity most frequently noticed by e-tailers online. The ability to get news out about their products and their services without subjecting themselves to the increasingly greedy.... er business savy practices of eBay or without going overboard on pay-per-click advertising is often attractive to many and can be quite an effective way of gaining page rank and extra traffic if handled correctly.

Article marketing techniques are nothing new but what is a new development is how much weight some of the web 2.0 sites have in search engine algorithms.

One such site is the material posting service Squidoo. As you can see from this lens on Chinavasion there's quite a lot you can do to drive business to your site and custom to eBay and Amazon listings as well as creating page rank for your site.

What most people like about Squidoo is how it caters to both experts and novices by giving 'noobs' numerous WYSIWYG (What You See Is What You Get) functions while allowing writers with coding experience leeway to use limited HTML and CSS coding.

You'd have to be living under a rock not to know that videos have become a major part of marketing campaigns. Product videos are fairly easy to put together if you're involved in e-commerce and can serve two functions, drawing people to your site and creating traffic for your site.

While YouTube is the biggest video site with the most traffic it doesn't always have the best quality pictures and some sites like Metacafe (the video sharing site with the second biggest volume of traffic) actually give users a better experience than YouTube, as can be seen by user pages like the one used by Chinavasion.

So what do you do with all these people once you attract them to your service and get them signed up as customers? Traditionally you'd have to get some friendly programmer to build you a forum which would let you interact with your clients, help them cope with their issues and give them good deals.

There are several web 2.0 services that will let you do that now without going through the time and expense of setting up and monitoring a forum. However it can sometimes be difficult to decide which platform your customers are most comfortable with.

Thankfully some services have come up with mash-ups which allow you the company, and your customers to discuss company news and post interesting websites in one group.

Friendfeed, a service launched by Google this year is one such service which actually can carry a lot of weight within Google and generate good page rank as well as helping you maintain a good customer record. The Chinavasion room is a good example of this.

While these are great new platforms to launch marketing campaigns from there's rules and accepted behaviors that you have to learn and abide by to get good results from marketing campaigns based on web 2.0 platforms.

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