These accepted behaviors, no matter the site can usually be summed in three axioms:

1) Provide great content

2) Enter into dialogues with your potential customers and customers and develop relationships with them

3) A loss of credibility is a serious problem

So what does it mean for you when it comes to marketing?

Provide great content Don't spam or pack keywords into a document without thinking about how it reads. Try to give customers something that they can use and something that they are searching for.

If something appears to be poorly written or lacking in useful information you risk getting a bad reputation.

Develop relationship with customers On sites like YouTube or in the case of Chinavasion Metacafe check up on videos from time to time and answer any questions that clients and potential clients have. It doesn't mean you've got to deal with every flamer or troll, in fact it is probably more beneficial to ignore the people who seem to be just posting a comment to get someone arguing with them.

A loss of credibility is a serious problem Essentially if you cut corners or try to trick a customer it's going to hit you hard in the long run. Treat people fairly and they will remain loyal to you.

Those are just some of the excellent web 2.0 posting tools out there on the internet that make great marketing tools for up and coming e-commerce operators strapped for cash.

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